The UX Agency is a research-driven team of senior and highly talented UX practitioners. We have vast experience of mobilising UX teams to tackle large-scale, complex, and business-critical projects.

We collaborate with you as a trusted business partner, combining the rigour of a research agency with the creativity of a design agency.

By forming a partnership together, and building a deep understanding of your customers and their relationships with you, we’re able to offer solutions that fully support your strategy, including working as an ‘in-house’ UX function.

Since our doors opened in 2008, we’ve continually developed our rigorous customer-centric offerings. These include:

Working in this way, we ensure our outputs are truly actionable, fully aligned to your business needs and mitigates risk—so you can move forward, faster.

The Team

Our teams are specialists in a wide range of interconnected disciplines from accessibility, research and design to agile, business strategy and analytics.

Currently, our teams consist of many job titles: researchers, UI designers, service designers, accessibility consultants, project managers, interaction designers, prototypers, business analysts, developers, and copywriters. More importantly however, we’re engineers, scientists, illustrators, writers, musicians, runners, dancers, and much more besides…

We’re curious: We’re a team of passionate research and design leaders who continually ask questions, try new ideas and use different perspectives.

We’re rigorous: We are rigorous, methodical and efficient in our work, using precisely the right data, research and methods to fit the specific audience and business problem.

We’re collaborative: We work openly and collaboratively with our clients, internal team and customers, sharing concepts early and often, learning from decisions and evaluating impact.

We’re approachable: We’re not about egos, we’re all leaders in our field and are comfortable in our own abilities. We’re plain speaking and take pride in being nice people to do business with.


Dr Louise Croft Baker

Managing Partner

With a PhD in Psychology, Louise knows how to get under the skin of your customers.
For the last 17 years, Louise has built and led large UX teams for companies including Razorfish, O2, and Betfair. She is a pioneer in her field and frequently speaks at conferences around the world.

Louise’s LinkedIn profile


Chris McQueen

Senior Partner

Chris’ innovative and rigorous research approach bring projects to life.
Chris began his career in 2004 as a Human Factors specialist improving the Ergonomics of complex systems. His diverse experience ranges from leading the Transactional Banking UX team at Deutsche Bank to consulting for Paypal, and Xerox.

Chris’ LinkedIn profile


Edward Croft Baker

Managing Partner

With a strategic focus and technical expertise, Ed works closely with you to ensure we exceed your expectations.
Since 1998 Ed has worked both client side and agency side from challenger brands to household names with multi-million pound budgets such as Apple, Innocent and Amazon.

Edward’s LinkedIn profile

Much of our work takes us overseas; primarily across mainland Europe and The United States. In the UK we work from two locations: Marylebone, London; and Thame, Oxfordshire.

To do business with us or discuss a complex issue within your business that you need help with, please get in touch with us at enquiries@theuxagency.co.uk or call us on 020 7947 4940.