Product & Service Innovation

Using our rigorous customer research techniques, we’ll help you blend customer insight, business needs and technology advances to spark innovative thinking, identify business opportunities, and develop new products and services.

The challenges we’ve been asked to address by clients including RR Donnelly, Datix and ADP include:

  • What product opportunities can we take to market to compete with challengers, disruptors, startups?
  • What new or current propositions resonate most with our target customer? How can we best deliver them?
  • What are the opportunities to reduce cost to serve without losing customers? What business models best support this?

The best results are achieved by way of regular interactive workshops and deep collaboration with your own internal teams who can leverage their extensive domain expertise. We combine multiple methods to uncover actionable insights that drive strategic product and service development.

Our Product & Service innovation services include:

  • Experience Vision
  • Ideation Workshops
  • Service Blueprint

Explore our other UX services:

If you’re interested to learn more about how we could help you with Product and Service Innovation then get in touch at or call 020 7947 4940.