UX teams for
Senior User Researcher
Founded in 2008
We are a senior team of UX practitioners working for global clients on large-scale, complex and often business-critical projects since 2008. We provide on-site UX resource with the support of an external agency. We deliver the rigour of a research agency with the creative understanding of a design agency, with a curious, rigorous, collaborative and approachable way of working.
What we do
We collaborate with you as a trusted business partner, understanding your unique needs and delivering the most effective UX resource to support you
On-site embedded UX teams
We make embedding UX into your business easy. This approach brings you the benefits of a collaborative internal team, and the wider experience of an external agency.
Our approach lets you grow your UX capability without the risk, time and effort of building out your own team or acquiring an existing UX function.
We analyse your team structures and skills gaps, then embed proven UX experts into your team. They are part of your team and are supported by our advisory UX leaders.More
UX research & design
If you don't need an on-site team, we also have a team of consultants who can work with you on a project-by-project basis.
You may have a standalone UX research or design project, or simply not have the space on-site to build out your internal UX team.
We blend user insight, business needs and design thinking to spark innovative thinking, identify opportunities and optimise products and services.More
Accessibility & inclusive design
We believe that products and services should be accessible for all.
Our accessible and inclusive design approach enables you to meet industry and government standards.
We provide services ranging from a one-off accessibility audit to helping you effectively embed accessibility into your product development process.More
Who we are
All our UX consultants share these values to help them work effectively
We’re a team of passionate research and design leaders who continually ask questions, try new ideas and use different perspectives.
All our consultants are rigorous, methodical and efficient in their work, using precisely the right data, research and methods to meet your needs.
We work collaboratively and transparently, sharing concepts early and often, learning from decisions and evaluating impact.
We’re not about egos, we’re all leaders in our field and comfortable in our own abilities. We’re plain speaking and are nice people to do business with.
Meet some of the team
Our core team lead a group of UX experts across every field of UX practice, matching the skills your project needs to the best talent in the industry.
Dr Louise Croft Baker
Managing PartnerLink to $Dr Louise 's LinkedIn
With a PhD in Psychology, Louise is passionate about understanding the needs of your business and customers and delivering innovative solutions. She has nearly 20 years experience leading large-scale UX teams both client and agency side. When she's not helping clients develop effective teams, you'll find her sharing her passion and experience at conferences.
Senior UX DesignerLink to $James's LinkedIn
James has 14 years of UX design experience. His skills and experiences cover the full end-to-end UCD lifecycle. James’ passion is to work with great people to ensure customers are at the forefront of all design decisions. James has experience in getting products to market, onboarding customers and monitoring use to ensure that crucial early-user feedback is gathered.
Accessibility ConsultantLink to $Caleb's LinkedIn
A specialist in the crossover of digital user experience and accessibility. Throughout his 15+ year career, Caleb has worked on a wide range of projects from accessibility audits to helping clients embed accessibility and inclusive design into their dna. He has worked on a mix of devices and platforms for clients such as Old Mutual, HSBC, Barclaycard, Royal Mail & Thompson Reuters.
Senior PartnerLink to $Chris's LinkedIn
Chris began his career in 2004 as a Human Factors specialist; ensuring the nations rail control rooms were ergonomically designed. He has since led and managed UX teams within Deutsche Bank and ADP, consulted for companies including Paypal and Xerox, and moderated his proud northern twang.
UX/UI DesignerLink to $Tim's LinkedIn
Following his degree in design, Tim has worked in a variety of verticals including Healthcare, Finance, Automotive, FMCG and Telecomms as well as with start-ups to help define their product offerings. He has strong problem-solving skills as well as seasoned technical knowledge allowing him to work seamlessly with cross-functional teams.
Senior User ResearcherLink to $Mingxi's LinkedIn
Mingxi has a keen interest in understanding human behaviour and motivations. She has successfully planned and led research activities to bring insights to the team resulting in improved products and services. Passionate about making an impact and bring value to the business through quality research.
Edward Croft Baker
Managing PartnerLink to $Edward's LinkedIn
Ed works closely with clients to understand requirements and help put the right team in place. Ed brings a strategic focus and technical expertise to your project, and has worked on both client and agency side since 1998 for challenger brands and global giants, such as Apple, Innocent and Amazon.
Accessibility ConsultantLink to $Chris's LinkedIn
After completing his PhD in web accessibility, Chris has completed a range of research and accessibility projects for agencies and clients such as Barclays, BT, HSBC, Royal Mail and Vodafone. Currently the President of the UXPA UK, he recently co-authored a book chapter in Web Accessibility entitled 'End User Evaluations'.
Camille has over 20 years in client facing roles, working closely with clients and UX consultants to deliver successful projects. She has managed a variety of projects in industries ranging from travel to healthcare. She has a deep understanding of the UX processes as well as significant experience managing projects.
Steve is a Design Director with over 20 years of digital agency experience. Focusing on creating brand identities and building great customer experiences for digital products and services. He has a track record in pitching new ideas and delivering business critical solutions.
Paul is a creative technologist / full stack dev / tech architect with 19 years of digital agency experience and a love for creating scaleable bespoke digital experiences with other creative people for interesting clients and startups.