Walgreens Boots Alliance

Developing, testing, and delivering an innovative eCommerce product to a leading pharmacy network


Pharmaceutical & E-commerce


UX design
UX research
UX strategy

Project snapshot

Alphega Pharmacy, part of Walgreens Boots Alliance, is a leading European network of independent pharmacies across nine countries. They needed strategic direction and brand awareness, as well as an easy-to-manage eCommerce capability for franchisees across nine countries that could easily be adapted to local legal requirements.

Walgreens Boots Alliance (WBA) is an integrated healthcare, pharmacy and retail leader. WBA owns Walgreens, Boots, and a number of pharmaceutical manufacturing, wholesale, and distribution companies, including Alphega Pharmacy: a leading European network of independent pharmacies across nine countries.

Bringing complex technology to the pharmacy network

To remain competitive and meet the modern customer’s needs, Alphega Pharmacy wanted to offer digital services for customers such as click and collect, home delivery and reserve in-store. The company needed to keep innovating and have the chance to quickly and easily deliver new tech innovations in the future. With a network of 6,500 pharmacies across nine countries, all solutions needed to be adaptable to accommodate legal requirements in the local areas. Aside from complex technology developments, the organisation wanted to increase brand awareness and create a unified strategy across the network.

Developing, testing, and deploying an MVP

Through UX design and UX research, our team was able to develop an easy-to-manage eCommerce capability for franchises across nine countries. Through agile development and testing, we bought a flexible and adaptable MVP to market in just 12 weeks. Working closely with the internal teams and stakeholders, we also developed a strategic direction to help boost brand awareness of Alphega Pharmacy.

Introducing new technology and the chance to keep innovating in the future

Alphega Pharmacy could offer the new digital solutions customers wanted, keeping up to date in the space. Through agile processes, our UX teams quickly developed, tested, and delivered an MVP that could be expanded in the future and was adaptable to meet local legal requirements. A clear strategy meant that there was increased brand awareness and consistency across the franchise.

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