Global content and packaging firm SGK (part of Matthews International) began more than 60 years ago as Schawk Litho Plate in Chicago. In 1997, SGK acquired Schawk then, in 2014, SGK was acquired by Matthews International. SGK is now a leading design-to-print packaging management company, working with the likes of Coca-Cola, Albertsons and Lidl.
The client’s market conditions
SGK are increasingly threatened by small, nimble and responsive disruptors in the design-to-print packaging market. Their SaaS platform had grown organically and involved complex customisation for clients.
Creating a solution to meet their needs
SGK wanted to embed UX in their processes to provide a more intuitive user experience. By understanding their users’ needs, they hoped to find new efficiencies and cost savings, embed a customer-centred process and team, and innovate products that would drive growth. We supported the development of their tools and client services, and identified additional revenue streams to add value to client relationships.
Robust ‘brownfield’ discovery
SGK already had a product that was used by companies worldwide. It was important not to simply evaluate incumbent systems and processes: this would lead to nothing more than ‘faster horses’. Instead, we began a robust discovery process over three months to uncover insights around user and client needs.
The results of our approach for SGK
These insights were refined and prioritised to form a product roadmap. The results gave SGK an insight into the challenge ahead, as well as evaluating potential opportunities.
Agile UX design in practise
We worked iteratively with SGK’s development teams in the US and Germany to deliver components during each design sprint. This involved developing concepts, wireframes, prototypes and user testing. We continued to work with the development team throughout each two-week sprint, iteratively creating and testing designs to evolve the product.