SGK were increasingly threatened by small, nimble and responsive disruptors in the design-to-print packaging market. Their SaaS platform had grown organically and involved complex customisation for clients.
Creating a solution to meet their needs
SGK previously developed their platform based on feedback from the customers that shouted the loudest and the product team's insights.
They wanted to ensure they were prioritising the developments that customers really cared about and provide a more intuitive user experience.
Robust ‘brownfield’ discovery
SGK already had a product that was used by companies worldwide. It was important not to simply evaluate incumbent systems and processes: this would lead to nothing more than ‘faster horses’. Instead, we began a robust discovery process to uncover new insights around user and client needs.
The results of our approach for SGK
We worked collaboratively with the team to understand their global customers’ needs. These insights were refined and prioritised to form a product roadmap. The results gave SGK an insight into the challenge ahead, as well as evaluating potential opportunities.
We found new efficiencies and cost savings, embedded a customer-centred process and worked as one team to produce innovative products to drive growth. We supported the development of their tools and client services, and identified additional revenue streams to add value to client relationships.
Agile UX design in practice
We worked iteratively with SGK’s development teams in the US and Germany to deliver components during each design sprint. This involved developing concepts, wireframes, prototypes and user testing. We continued to work with the development team throughout each two-week sprint, iteratively creating and testing designs to evolve the product.